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Digital Marketing Insights

5 SEO Tactics Beyond Content and Keywords

Most people understand the fundamentals of optimizing a site for search engines – research and identify keywords, craft quality content, create better links. But the pursuit of better search results doesn’t end with adjustments to content on the page. Better SEO means tackling the content and the technology used to deliver…

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Talking About Measurement Is Just as Important as Doing It

There was a time when the web counter use to mean something. Tucked at the bottom of a freshly launched website in the early 1990s, the ever-growing number was a symbol of stature. It was the easiest way to communicate success. Our measurement efforts have made great strides since that…

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Your Website Visitors Have a Need for Speed and So Must You

Plan an awesome backpacking adventure and start thinking about what you might bring. A tent? Sleeping bag? Stove? Extra water? Now consider that every 1 percent of your body weight in your pack makes you six seconds slower per mile. Want to reconsider what you’re bringing?

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‘Content Marketing’ Is No Longer Enough

Most content marketing isn’t all that great. We talk about content marketing like it’s the something we just discovered, a new tactical approach to digital marketing that will draw a crowd, get people to take notice and, ultimately, boost revenue.

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3 Things to Remember for a Web Team of One

It’s true there’s no “I” in team. But there’s also no “team” in solo manager. When I started working on the web in higher education, there wasn’t much of an organizational framework around me.

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Why Do Some Pages Rank Higher on Google than Others?

Everyone wants their respective web pages to rank No. 1 on a Google search engine results page. But what does it take to get there? Ranking high on a results page requires more than killing it with keywords.

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Higher Ed Leaders on Social Media

Higher ed leaders are increasingly seeking support from their marketing and communications teams in order to more effectively engage and communicate on social media.

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Managing a Site of 1,000 Homepages

“Can you put this on the homepage?” Anyone who has spent any time managing a college or university website is sure to have received this question more than once. Perhaps the response should be “Which homepage?”

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Getting Started with SEO Keyword Research

Never underestimate the power of words. Search engines crawl the web one page at a time to answer the following: What are you talking about and are you an authority on the subject?

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Success or Mess? It Could Depend on the Information Architecture

The primary benefits of a well-constructed information architecture (IA) are generally understood. A good information architecture creates clear paths for website visitors, makes a site easier to navigate, and enhances the user experience.

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Creating a Post-Launch Checklist for Day Two and Beyond

A site launch is an exciting time. Months and months of labor culminate in turning live a new site the breathes fresh air into an institution’s marketing efforts. It’s time to celebrate. It’s also time to start a new obsession.

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An Argument for the Value of a ‘Like’

Managing social media accounts for a college or university is not an easy task. Few care to discuss the role of strategy in social media, the pressure to get it right or the business objectives most measure against.

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