Measurement
Talking About Measurement Is Just as Important as Doing It
There was a time when the web counter use to mean something. Tucked at the bottom of a freshly launched website in the early 1990s, the ever-growing number was a symbol of stature. It was the easiest way to communicate success. Our measurement efforts have made great strides since that time and, today, “actionable analytics”…
Read MoreAn Argument for the Value of a ‘Like’
Managing social media accounts for a college or university is not an easy task. Few care to discuss the role of strategy in social media, the pressure to get it right or the business objectives most measure against.
Read More