Social Media
An Argument for the Value of a ‘Like’
Managing social media accounts for a college or university is not an easy task. Few care to discuss the role of strategy in social media, the pressure to get it right or the business objectives most measure against.
Read MoreHow to Use Social Media to Influence SEO
Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities.
Read MoreThe Art and Science of a Hashtag Strategy
File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content.
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