Posts Tagged ‘Google’
5 SEO Tactics Beyond Content and Keywords
Most people understand the fundamentals of optimizing a site for search engines – research and identify keywords, craft quality content, create better links. But the pursuit of better search results doesn’t end with adjustments to content on the page. Better SEO means tackling the content and the technology used to deliver it. If your SEO efforts…
Read MoreTalking About Measurement Is Just as Important as Doing It
There was a time when the web counter use to mean something. Tucked at the bottom of a freshly launched website in the early 1990s, the ever-growing number was a symbol of stature. It was the easiest way to communicate success. Our measurement efforts have made great strides since that time and, today, “actionable analytics”…
Read MoreWhy Do Some Pages Rank Higher on Google than Others?
Everyone wants their respective web pages to rank No. 1 on a Google search engine results page. But what does it take to get there? Ranking high on a results page requires more than killing it with keywords.
Read MoreGetting Started with SEO Keyword Research
Never underestimate the power of words. Search engines crawl the web one page at a time to answer the following: What are you talking about and are you an authority on the subject?
Read More5 of the Best Free Apps for Getting Organized
These apps can be anything that helps us retain focus, move forward or just survive the day. Here are five of my favorites.
Read MoreJust Because Google Ignores It Doesn’t Mean You Should, Too
There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization of heading tags in copy. Yet there’s one piece of data that doesn’t factor into most search engine results — the meta description.
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