search engine optimization Archives - Powers Digital

Never underestimate the power of words. Search engines crawl the web one page at a time to answer the following: What are you talking about and are you an authority on the subject?

Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities.

There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization of heading tags in copy. Yet there’s one piece of data that doesn’t factor into most search engine results — the meta description.