Posts Tagged ‘search’
Managing a Site of 1,000 Homepages
“Can you put this on the homepage?” Anyone who has spent any time managing a college or university website is sure to have received this question more than once. Perhaps the response should be “Which homepage?”
Read MoreGetting Started with SEO Keyword Research
Never underestimate the power of words. Search engines crawl the web one page at a time to answer the following: What are you talking about and are you an authority on the subject?
Read MoreHow to Use Social Media to Influence SEO
Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities.
Read MoreJust Because Google Ignores It Doesn’t Mean You Should, Too
There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization of heading tags in copy. Yet there’s one piece of data that doesn’t factor into most search engine results — the meta description.
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