Most people understand the fundamentals of optimizing a site for search engines – research and identify keywords, craft quality content, create better links. But the pursuit of better search results doesn’t end with adjustments to content on the page. Better SEO means tackling the content and the technology used to deliver it. If your SEO efforts…

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Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities.

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