Your trusted human in the loop for web strategy, search, and data analytics.
INDEPENDENT CONSULTANT • WEBSITE STRATEGY • AI SEARCH & SEO • DATA ANALYTICS
I help organizations get found in search and AI, understand what's really working, and build web strategies that do both. Senior expertise and hands-on work, without the agency overhead.
Trusted by teams at universities, sports complexes, nonprofits, and more
SERVICES
Three practices that work together
Get found, measure what matters, and build a site that does both. Hire me for one, or connect all three.
Website Strategy
Direction for your next site: structure, content and the decisions behind a redesign.
Website audits
Information architecture
Wireframes and project support
IA projects from $2,000
AI Search & SEO
See how search engines and AI tools describe you, and what to fix so they recommend you.
AI visibility studies
SEO and AEO audits
Technical SEO and schema
Audits from $3,500
Analytics & Data
Measurement you can explain to leadership, with all your marketing data in one place.
GA4 and GTM measurement
Unified marketing dashboards
BigQuery data warehouses
Dashboards from $2,500
WHY POWERS DIGITAL
Why work with me
Partner, not vendor
One experienced lead from start to finish. You work with the person doing the work, every time.
Customized solutions
I diagnose before I prescribe. Proven methods, with answers built for your organization.
Human in the loop
I explain what AI and your data are really saying, past the surface.
I do what I say
On time, as promised, and ready to put in front of your executive leadership.
20+ years in-house, at an agency, and independent since 2017.
What clients say
“
A knowledgeable, responsive, and patient partner, Patrick plugged right into our team …
Dan Giroux
Former AVP, Advancement Communications, Drexel University
“
We have seen our numbers soar and our rankings climb … Patrick is thorough, responsive, and always delivers.
Gina Malin
Former Executive Director, Parents League of New York
“
Patrick is readily available, fast to respond and always took the time to explain what was happening.
Holland Saltsman
Owner, The Novel Neighbor
INDUSTRIES
Who I work with
FEATURED
Higher education
I know higher ed from the inside and out: I led digital at Webster University and have worked with 120+ colleges and universities since. Today I study how AI tools shape where students apply.
Agencies
Senior living
Nonprofits
Sports
Agency partner? I’ve got your back.
SEO and AEO audits, analytics builds, and information architecture, delivered under your banner and alongside your team.
Hi, I’m Patrick.
I launched Powers Digital in 2017 to build real partnerships and be known for great work, not billable hours. Before that, I led digital at Webster University and Mercy and consulted with colleges and universities as a strategist at mStoner.
Today I help organizations make sense of search, organize their data, and rethink their websites.
ABOUT
Let’s talk about what’s really happening your website.
A 30-minute call, no pitch deck. Bring your questions about search, AI, analytics, or your next website redesign.