Analytics & Dashboards

Clear measurement. Real insight. Decisions you can trust.

Most analytics vendors do the same three things:

  1. Install GA4

  2. Turn on Enhanced Measurement

  3. Deliver a dashboard

Then they disappear.

The result is usually a system that technically collects data — but doesn’t answer real questions, can’t be explained to leadership, and quietly accumulates errors over time.

That’s not how we work.

We design analytics systems that hold up under real-world use — we don’t just install tools.

GA4 is flexible, but that flexibility cuts both ways. Without intention, it produces noisy, ambiguous data.

We start by deciding:

  • What actions actually matter?

  • What behavior signals real intent?

  • What questions will stakeholders want answered six months from now?

Only then do we design events, parameters, and triggers.

Analytics should reflect how people use your site, not how GA4 happens to label things.

What does web analytics cost?

The cost of analytics services can vary widely depending on the size of your website and the competitiveness of your industry.

Hourly SEO Rate
$125/hour

Typical project costs:

GA4 implementation and setup
$875 to $2,500

Custom measurement plan
$1,500 to $4,000

Dynamic Dashboards
$2,500 to $4,500

Our approach is different — by design.

We track intent, not just activity.

Clicks, scrolls, searches, videos, and downloads are designed as explicit events with clear meaning — not guesses made by the platform.

We build systems that survive change.

Our implementations survive CMS updates, navigation redesigns, and content churn without breaking measurement.

We normalize and govern the data before it reaches GA4.

Page titles, event names, and parameters are cleaned in Google Tag Manager so reports stay readable, consistent, and future-proof.

We design for humans and machines.

Analytics today serves two audiences — People making decisions and AI systems interpreting behavior signals. We design with both in mind.

We eliminate overlap and double counting by design.

One interaction equals one event. Phone calls aren’t link clicks. Video engagement isn’t “auto-detected.” Nothing fires twice.

We stay accountable to decisions, not dashboards.

If a metric can’t be explained to leadership, it doesn’t belong in the system.

GA4 Implementation & Measurement Strategy

GA4 is not a plug-and-play analytics tool. It’s a flexible measurement framework — and without a strategy, that flexibility turns into noise.

Our GA4 Implementation & Measurement Strategy service is designed to create a reliable, explainable analytics foundation that reflects how users actually interact with your site and how your organization makes decisions.

This is where analytics stops being a technical setup and starts becoming infrastructure.

GA4 Implementation & Measurement Strategy is the foundation that ensures analytics data is accurate, interpretable, and aligned with real user intent — not just platform defaults.

What this solves

Organizations typically come to us because:

  • GA4 data feels incomplete or unreliable

  • Events are firing inconsistently or redundantly

  • Dashboards are confusing or misleading

  • Teams don’t trust the numbers enough to act on them

This service fixes those problems at the source.

Who this is for

GA4 Implementation & Measurement Strategy is ideal for:

  • Organizations with complex or content-heavy websites

  • Teams managing multiple audiences or user journeys

  • Sites with multiple domains or platforms

  • Anyone planning SEO, UX, or AI-driven optimization work

  • Leaders who need analytics they can actually explain

How this fits with other services

This service often acts as the foundation for:

  • Custom dashboards and reporting

  • SEO and content strategy

  • UX optimization

  • Conversion analysis

  • AI search readiness and behavioral modeling

Good analytics doesn’t sit alone — it supports everything else.

Analytics Dashboards

Not every team needs a full analytics rebuild — but almost every team needs clearer insight.

Our Dashboards-Only offering is designed for organizations that already have GA4 data in place and want a clear, decision-focused view of performance without re-implementing tracking from scratch.

This service focuses on making existing data usable.

What this service does not include

To avoid confusion, Dashboards-Only does not include:

  • Rebuilding GA4 or GTM implementations

  • Adding new events or parameters

  • Fixing broken tracking

  • Guaranteeing data accuracy beyond what already exists

If deeper measurement changes are needed, we’ll recommend them clearly — not quietly patch them into a dashboard.

Who this is for

Dashboards-Only is ideal for:

  • Teams with GA4 already installed

  • Organizations that need clarity quickly

  • Stakeholders who want insight without technical overhead

  • Interim reporting needs ahead of a larger analytics rebuild

It’s often a smart first step — or a bridge to a more comprehensive implementation later.

How this fits with other services

Many Dashboards-Only engagements naturally lead to:

  • Targeted measurement improvements

  • Engagement or conversion tracking upgrades

  • A full GA4 Implementation & Measurement Strategy

But the dashboard stands on its own — no forced upsell.

Frequently Asked Questions

  • No. The framework is standardized for quality and durability, but implementation details are tailored to each organization’s site structure, goals, and decision-making needs.

  • Not always. If your existing GA4 data is reasonably consistent and aligned with your questions, a dashboards-only engagement can work well. If key interactions aren’t tracked — or are tracked inconsistently — we’ll flag that early and recommend whether implementation work is needed.

  • GA4 Enhanced Measurement relies on automated guesses about user behavior (scrolls, clicks, video engagement). Our approach uses explicit, intentional event design built in Google Tag Manager, which produces cleaner, more interpretable data and avoids overlap or double counting.

  • Yes. Our GA4 framework is designed specifically for complex environments, including multi-domain sites, content-heavy platforms, and organizations with multiple audiences or user journeys. Cross-domain tracking is handled deliberately, not automatically.

  • Indirectly, yes. While analytics itself doesn’t change rankings, clean engagement and intent data helps teams improve content quality, UX, and satisfaction signals — all of which influence SEO and how AI systems interpret site performance.

  • Absolutely. The event architecture is standardized to ensure quality and durability, but high-intent actions, key journeys, and reporting views are customized to your goals.

Let’s connect.

patrick@powers.digital
(314) 540-0356

7818 Somerworth Court
St. Louis, MO 63119