Patrick Powers is a professional communicator with 15 years of experience drafting content strategies, re-launching websites and implementing best practices for search engine optimization. He is a nationally-recognized speaker on digital strategy in higher education.
As the principal of Powers Digital, Patrick develops comprehensive digital strategies and tactics that engage customers and drive revenue. In the past two years, Patrick has worked with a number of colleges and universities to develop comprehensive strategies and improve search engine rank, including: Elmhurst College, Northwestern University’s McCormick School of Engineering, Vanderbilt University’s Peabody College of Education and Human Development, Mills College and more.
Patrick spent the first five years of his career meeting daily deadlines as a print journalist, covering crime in Kansas and politics in Illinois. In 2005, he joined Webster University’s Global Marketing & Communications department, where he dove into digital. He served as the director of digital marketing and communications at Webster, establishing the school as a national leader in its use of social media and led a full redesign of the institution’s website.
In 2013, Patrick joined mStoner, a leading marketing and communications firm serving higher education clients across the country. He provided consulting services around strategy, branding, website redesign, social media and SEO. Clients included: Johns Hopkins University, Harvard Graduate School of Education, Fordham University, the University of North Carolina School of the Arts, the University of Missouri and Saint Louis University.
In 2015, Patrick moved to Mercy, one of Truven’s Top 5 Large Health Care Systems in the U.S. At Mercy, he developed and implemented its digital content strategy across all platforms, coordinated digital campaigns, and oversaw all search engine optimization efforts.
Patrick earned an MBA at Webster University and a master’s in public affairs reporting at the University of Illinois Springfield. He also is a graduate of Saint Louis University and holds a bachelor’s degree in communications and political science.
Google has recognized Patrick as an Analytics and AdWords certified professional, meaning he passed multiple exams that assess his product expertise.
He lives in St. Louis, Mo., with his wife and two children.