AI SEARCH & SEO
Find out what search engines and AI say about you, and what to fix.
People now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews before they ever visit your site. I show you how those tools describe your organization next to your competitors, then give your team a clear plan to improve it.
WHAT’S CHANGED
Search changed. Most SEO advice didn’t.
Rankings and traffic reports still matter, but they no longer tell the whole story. If an AI answer describes you wrong, or leaves you out, your analytics won't show it.
Answers before clicks
More people get their answer on the results page or in a chat, without visiting any site.
Your story, retold
AI summarizes you in its own words. You need to know what it’s saying and where it learned it.
A few sources win
AI tools cite a small set of pages. If yours aren’t clear and crawlable, they aren’t in the answer.
WHAT I DO
Four ways to work together
Start with a study or an audit. Most clients then use the findings to set priorities for their team, with me reporting on progress.
AI Visibility Study
How ChatGPT, Gemini, Perplexity, and AI Overviews describe you and your competitors, and why.
The prompts your audience asks AI
Where you appear; and, more importantly, where you don’t
Which sources the AI tools trust
Prioritized recommendations
Estimated price: $2,500 to $3,500
SEO & AEO Audit
A full review of what helps and hurts your site in search engines and AI answers.
Technical health and crawlability
Content, structure, and schema
AI crawler access
Prioritized recommendations
Estimated price: $3,500 to $5,000
Keyword Strategy
What your audience searches for and asks, mapped to the pages you have and the ones you need.
Keyword and question research
Content gaps against competitors
Page-by-page recommendations
Estimated price: $2,000 to $3,000
Monthly Reporting
One report that tracks search and AI visibility together, and what to do next.
Dynamic dashboard updated daily
Rankings, traffic, and conversions
AI mentions and citations
A monthly review call
Estimated price: $500 to $1,000 a month
HOW I WORK
No pre-set packages. No magic bullets.
Every engagement follows the same proven steps, and every recommendation is built for your site, your team and your goals.
Step 1
Listen
I learn your goals, audiences, and competitors, and what your leadership needs to see.
Step 2
Diagnose
I test search and AI results, crawl your site and dig into your data before recommending anything.
Step 3
Explain
You get findings in plain language and priorities your team can act on, ready to share with executive leadership.
Step 4
Measure
We track what changes in search and AI, so you know what worked and what to do next.
Is this a good fit?
A good fit if you
Compete for attention with similar organizations
What to know where you stand in AI answers
Need findings your leadership can trust
Have a team, or a partner, to make the changes
What this is not
A guarantee of rankings or specific AI mentions
A one-size package reused across clients
Link buying or shortcuts that put your site at risk
Website development; I work alongside your developers
FREE FOR YOUR TEAM
Not sure where to start? Get the one-hour AI search briefing.
A plain-language session for your team on what’s changing and what to do about it.
Questions people ask
What is AEO and how is it different from SEO?
AEO, or answer engine optimization, focuses on how AI tools find, understand and cite your content. It builds on SEO: a site that search engines can crawl and trust is also the starting point for AI answers.
Is SEO still worth investing in?
Yes. Search still drives visits, and AI tools draw on many of the same signals. What's changed is how you measure success, which is why I report on both.
Do you make the changes, or just recommend them?
Both. I can update titles, content and schema directly, or write specifications for your developers and review their work.
How long before we see results?
Technical fixes can show up within weeks. Content and authority take longer. I'll set realistic expectations up front, without promises no one can keep.
Do you work with agencies?
Yes. I regularly deliver audits and AI visibility studies for agencies, under their banner or alongside their team. Learn about agency partnerships.
Find out what AI is saying about you.
A 30-minute call, no pitch deck. We'll talk about your goals and whether a study or an audit is the right place to start.